World Connection in Blue - Originally uploaded by meyshanworld
I've been a bit slow to jump on the social media bandwagon and it was only last week that I finally joined Facebook. When I first started hearing all the hype about social media I wasn't sure if it was simply a fun and easy way to connect with friends or if, as I was hearing, it might not also be the ultimate in online networking for entrepreneurs.
I was reluctant to join because I feared it would require more time than I have and be more work than I want to undertake for something I wasn't sure would deliver any significant benefits. Even if it delivered some benefits I was concerned it would prove to be a distraction more than anything else.
I've been pleasantly surprised to discover that while it might be a distraction of sorts, it's providing the means to re-connect with friends, colleagues, and previous clients that I've been out of touch with for quite some time and I'm loving it. After only a few days on Facebook I'm discovering that there are significant benefits, just a few of which are:
1. Facebook is proving to be a very effective way to broaden my network of service providers to refer others to. As a coach/consultant and blogger I like to be able to connect my clients, colleagues, and readers with other service professionals who can be of help to them in their lives and their businesses. A case in point...one of the first people to befriend me on Facebook was Howell Burnell. I'd lost touch with him a year or two ago and couldn't have been more delighted to not only re-connect but to be reminded of his creative genius with website branding, copywriting and design...something my clients and colleagues are often looking for, and it felt great to be able to refer readers to him in a yesterday's post.
2. Facebook can serve as the virtual water cooler that those of us that work from home often miss. Even brief online interactions with Facebook friends gives me a greater sense of connection and re-energizes me. As an entrepreneur who works from home there are days when I realize the only contact I've had with other living beings since Glenn left for work, are with my sweet puppy and my cat. Working solo from home can be very isolating.
3. It's a great way to not only re-connect with others, but to make new connections through mutual Facebook friends, or through membership in a variety of groups. I've never been a big fan of traditional, in-person networking events where the main goal seems to be to traverse the room in a race to collect as many business cards as possible, and while some will claim that online networking will never be as effective as in-person connections, I'd beg to differ. Facebook can be used to make genuine connections with others.
I'm still fumbling around on Facebook. There's a lot to explore and I've only just begun. So if you've been on Facebook for awhile and know your way around well, I'd love to hear about any tips or tricks that might make my little adventure easier. What are your favorite aspects of Facebook? What are the pros and cons as you see them?
I'm hoping Facebook will also allow me to get to know my readers better, so if you're on Facebook I'd love it if you'd add me as a friend. If you're not on Facebook but you're curious about it, I'd love to have you along for the ride, and it takes only moments to join.
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